Shu grew up in food-crazed Singapore, and continues her nation's obsession with food in London. She first moved here to study graphic design at Central Saint Martins, and by some inevitable force, ended up playing with her food to make it look and taste beautiful. By that same inevitable force, a lot of her creative projects feature the edible.
Food writing, styling and creative development: Shu has worked with brands such as Jamie Oliver, Great British Chefs, Kikkoman, Tilda, and Gousto; and publications such as Guardian Food, Delicious Magazine, and Cereal Magazine. She has been named one of Britain's best food bloggers by The Sunday Times.
Brand strategy and creative direction: Upon returning to graduate business school, Shu has gone on to work as a strategist, creating advertising for brands such as Kopparberg and Popchips. Prior to that, she was Wholegood's creative director, helping the organic food distributor shift into consumer retail. She has also worked with various design studios for clients such as David Loftus and Natoora.
Personal projects: Whenever she’s got too much energy, she puts on a chef's apron and finds herself hosting supper clubs, popups and workshops. She tends to cook with what's seasonal and local, even while making dishes from home. Her debut cookbook, Chicken and Rice (Fig Tree, Penguin Books), combines the best of British ingredients with Southeast Asian flavours. Shu is already looking for the next fun, delicious thing to work on.
It's weird writing in 3rd person.
Please contact me if you want to discuss something that is fun and delicious and/or will help me pay my rent.