THE SHORT Shu is a graphic designer, food writer, and stylist. She's back in school and has her own cookbook now!
THE LONG Shu grew up in food-crazed Singapore, and continues her nation's obsession with food in London, where she writes and takes too many photos of food. She first moved here for her graphic design training at Central Saint Martins College, and by some inevitable force, ended up twirling noodles and pinching herbs to make food look and taste beautiful. By that same inevitable force, a lot of her design projects and products feature the edible.
Her food writing, styling and illustrations have appeared in Cereal Magazine, Delicious Magazine, The NY Times Diner's Journal, Great British Chefs, Honeycombers Asia, among other publications and platforms; and she has been named one of Britain's best food bloggers by The Sunday Times.
Her 'Noodles' classification system has appeared on Hong Kong Tatler, and her designs related to sustainable eating have been featured by The British Library. Shu went on to work as Wholegood's creative director to expand their brand presence in the London organic food market. She has also worked with various design studios for clients such as BBC, David Loftus, Natoora, and Yeo Valley Organic. Shu is currently pursuing her Business Masters at Imperial College London to merge her design and direction capabilities, and possibly stick her toe in future foodie ventures.
Once a month, or whenever she’s got too much energy, she puts on a chef's apron and finds herself hosting supperclubs, popups and workshops. Influenced by her old weekend job managing a farmer's market, she tends to cook with what's seasonal and local, even while making dishes from home. Her debut cookbook, Chicken and Rice (Fig Tree, Penguin Books), will be released in May 2016. Shu is already looking for the next fun delicious thing to work on.
It's weird writing in 3rd person. Please contact me if you want to discuss something that is crazy wonderful and/or will help me pay my rent.